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Past Meetings


 
December 07, 2011
At our holiday luncheon, Greg Verdino, futurist, strategist and author of microMARKETING: Get Big Results by Thinking and Acting Small (McGraw-Hill), will present strategies that emphasize relationships over reach, interaction over interruption, social networking over broadcast networks and what Seth Godin calls “the greatest hits of social media”.

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October 19, 2011
Rakesh Kaul, CEO Spherenomics, former CEO, Hanover Direct, and Senior Advisor, Carlyle Group will discuss direct marketing in healthcare.

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September 14, 2011
“The Next Marketing Revolution: How iDirect Can Change the World.” Our guest speaker will be Stan Rapp, co-founder of Rapp Collins, Chairman Emeritus of Engauge, author and member of the DMA Hall of Fame.

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May 18, 2011
"How to Use Voice-of-Customer Insights to Create Customers who Care, Spend and Stay." Our guest speaker will be Ernan Roman, Author and President of Ernan Roman Direct Marketing.

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March 30, 2011
Why Your Social Media Program Isn’t Working: The 10 Most Common Mistakes. Our guest speaker, Drew Neisser, CEO of Renegade, LLC. will be leading the session.

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February 09, 2011
Improving the Customer Experience Through Emotional Engagement. Our guest speaker is Colin Shaw from the London based company Beyond Philosophy.

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December 08, 2010
Holiday Luncheon! Improving Your Ecommerce Using Social and Technology: Scott Ingram, Sales Director of Bazaarvoice, Austin will discuss how building online communities is becoming an essential component of the marketing mix.

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October 27, 2010
A Location Based Marketing Road Map - What's Next?: Claudio Schapsis, founder and CEO of BDNooZ LBS Strategies will discuss the latest trends and applications of location based services.

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September 08, 2010
Database Marketing Meets the Web: The Path to Enlightened Action. Our luncheon keynote speakers are Marc Engelsman from Digital Brand Expressions and Casey Carey from Webtrends.

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May 12, 2010
Mobile Marketing. Our panel: Professor Maya Mikhailov (NYU), Steven Kietz (Woodbury Advisors LLC), and Annette Tonti (MoFuse).

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April 21, 2010
Marketing Innovation at the Speed of Light - Preparing for the 1-1 Future. Our featured speakers are: Michael Della Penna (formerly CMO at Epsilon), Toni Hess (Rosetta), and Andrea Simon, Ph.D (Simon Associates).

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February 17, 2010
Search: It has changed the game! Our expert panel will discuss how companies are using S.E.O., S.E.M. and email to increase sales.

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December 09, 2009
Holiday Luncheon, with a special ceremony honoring Murray Miller. Our luncheon program is, "Online Buyers: Where are they coming from?" Speakers: Dale Baker and Jim Fosina.

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November 19, 2009
Social Media: The New Paraidgm. Our expert panel discusses how social media sites (e.g., facebook and twitter) are changing the marketing landscape.

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September 16, 2009
Donn Rappaport, Chairman ALC, CEO Zumbox His topic will be "Lead, follow, or get out of the way... a career in ch-ch-ch-ch-change."

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May 13, 2009
Hear David Scholes, CEO, Targetbase, speak about 14, maybe 15, interesting left brain strategies and tactics you need to be aware of that may help you navigate in the new digital and direct marketing environment.

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April 15, 2009
Keith Wardell, CEO, Marketing1by1 will speak. His topic will be "Four Transitions: Profiting From A Consumer Controlled Marketplace".

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February 11, 2009
Brian D. Wolfe, EVP, Consumer Marketing & Sales, Time Inc. Brian’s discussion topic will be “10 Keys to Direct Marketing Success”

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December 10, 2008
Speaker: Christina Aguilara of Skymall Details to come

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November 12, 2008
Speaker: Lin MacMaster on the Need for Innovation in the Current Economy.

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September 10, 2008
Jon Roska, CEO and Chief Creative Officer of Roska Direct Advertising will speak on “The Rocky Marriage of Brand and Direct: A Story with a Happy Ending”.

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June 18, 2008
Web 2.0: The next big “must have” for modern marketers. This is a special breakfast meeting with Jonathan Carson of Nielsen Online and Josh Bernoff of Forrester.

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May 14, 2008
Tim Prunk of Axciom will present "Integrated Marketing - What it Looks Like to Your Consumers and Why They Care"

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April 09, 2008
How IBM is investing in new web technologies to drive a more relevant and personalized customer experience.

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March 12, 2008
“Best Practices in Search Engine Optimization” Wednesday, March 12, 2008 8:30AM – 10:00AM

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February 13, 2008
Being Relevant in Today’s Marketplace Presented by Andy Goldberg, President and CEO Publishers Clearing House

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January 16, 2008
EVENT CANCELLED Our next event will be the February 13th lunch with Andy Goldberg.

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December 13, 2007
Lois Geller, President, Mason & Geller Direct on "The Power of the Golden Letter: How it built our company and improved my life."

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November 15, 2007
Carla Hendra, Co-Chief Executive Officer, Ogilvy North America

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October 31, 2007
Breakfast Symposium: Online Continues to Evolve ? Are You Keeping Up? Presented by Jim Fosina, President & CEO, Fosina Marketing 8:30 to 10:00am Open to members and non-members

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September 10, 2007
PLEASE NOTE DATE CHANGE! ?Mastering Enterprise Database Marketing? David Williams, President & CEO, Merkle Inc.

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May 09, 2007
What Happened When All Marketing Became Direct Marketing. Presented by Markus Wilhelm, Chairman, DMA Board of Directors

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April 11, 2007
THE EVER-CHANGING WORLD OF DRTV Presented by Ron Bliwas President/Chief Executive Officer, A. Eicoff & Company

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March 14, 2007
BREAKFAST SYMPOSIUM ?Best Practice Internet Marketing - Search, Display, Rich Media & Video? Wednesday, March 14, 2007 8:30AM ? 10:00AM

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February 14, 2007
Arun Sinha, Chief Marketing Officer, Pitney Bowes. "Sweet Spot: How to Maximize Marketing for Business Growth." Luncheon from 11:45 AM to 2:00 PM at the Yale Club, 50 Vanderbilt Avenue, New York, NY 10017 Tel: 212.716.2100

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December 13, 2006
Jerry Shereshewsky, Ambassador Plenipotentiary to Madison Ave., Yahoo!; Seven Critical Drivers of 21st Century Marketing; luncheon from 11:45 AM to 2:00 PM at the Yale Club, 50 Vanderbilt Avenue, New York, NY 10017 Tel: 212.716.2100

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November 01, 2006
Deborah Zuccarini, President, Marketing Solutions Group Experian; The Changing Future of Information: Mapping Your Business to the New Game. Doors open at 11:30 AM. Meeting will be held at the Yale Club, 50 Vanderbilt Ave., 18th Floor, New York, NY 10017

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September 13, 2006
Luncheon with Todd Simon, SVP, Omaha Steaks International: Change or Die, keeping pace with the forces that have forever changed the DM business.

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May 10, 2006
Luncheon (11:45AM to 2:15PM) with John Deighton, Harold Brierley Professor of Business Administration, Harvard Business School, and Marcus Wilhelm, CEO of Bookspan; Smart Database Marketing Tools from the Professor and the Marketer

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April 12, 2006
Luncheon at the Yale Club, 18th floor, 11:45 AM to 2:00 PM, with Daniel Morel, Chairman & CEO, Wundermann. Topic: The Changing Digital World and Its Impact on Creativity.

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March 07, 2006
Tutorial Breakfast Meeting at 8:00 AM. How to Improve the Creative Process, featuring Peter Blau, Co-Managing Partner of Blau Moritz Klang, Inc.

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February 01, 2006
Emerging Technologies in Direct Marketing -- Getting in Front of the Curve. Blogs, search, and viral marketing have been touted as empowering customers while supporting sales as the new, powerful components to the marketing mix. Guest Speaker: Rob Stagno, Microsoft General Manager, United States Business Marketing Organization (BMO) Relationship Marketing

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January 11, 2006
BREAKFAST Tutorial, 8:00 AM to 9:30 AM; Digital Print on Demand, presented by Ms. Cheryl Kahanec, Vice President, TanaSeybert, LLC.

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December 14, 2005
Holiday Luncheon with John A. Greco, President and CEO, Direct Marketing Association (DMA)

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November 09, 2005
Seth Radwell, President, Scholastic Inc.; Is Customer Loyalty Dead in the Age of e-Commerce?

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September 14, 2005
The NEW DMIX Kick-off Luncheon, featuring Scott R. Hildegrand, VP Brand and Direct Marketing, Capital One

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May 18, 2005
"Web Analytics - The Sense and Nonsense of it All!" Guest Speaker: Jim Sterne

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April 20, 2005
Google versus email marketing -- think you know who wins? Speaker: Michael Ferrante, Principle and CEO, Endai Worldwide Format: Roundtables

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February 09, 2005
Pop-Ups: Brand Boost or Brand Suicide? Come join the debate with your fellow DMIXers. Anna Banks, VP Interactive Strategy, Harte Hanks

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December 10, 2004
Holiday Luncheon 2004

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November 10, 2004
Perry D. Drake has been involved in the direct marketing industry for 17 years. He is currently the Vice President of Drake Direct, a database marketing consulting firm specializing in response modeling, customer file segmentation, lifetime value analysis, customer profiling, database consulting and market research.

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September 08, 2004
Denny Hatch, President, Denny Hatch Associates, Inc., presents Direct Marketing the Old Fashioned Way: Geezers Know What They Are Doing.

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